1
Prioritize criticism
Instead of isolated quotes you see recurring critique. That helps PR, content and product focus in the right places.
AI Sentiment
How does AI talk about your brand and products?
Visibility is not enough. Sentiment shows the picture AI uses when it recommends you — and which product attributes actually matter in that advice.
Features
Two angles: brand and product.
Brand Sentiment is about reputation. Product Sentiment reads GEO answers: which criteria are purchase-relevant, and who is recommended for them?
Feature 1
Brand Sentiment
Prompts go to the AI systems, then the readout: positive, neutral and critical statements, dimensions such as trust or quality, critique items to work through — and the sources AI relies on.
Feature 2
Product Sentiment
Based on a finished GEO analysis: which attributes does AI treat as decisive, and which brands does it recommend for them? Radar and table — useful for sharpening product messaging.
Why it matters
Steer reputation and offering more clearly.
You are not chasing a vague “AI image”, but concrete statements, sources and buying criteria.
2
Address sources
When AI leans on specific domains, you know where reputation is made — and where pushback comes from.
3
Position products
Product Sentiment shows which attributes count in AI advice. Align copy, FAQs and comparison pages with that.
Sentiment FAQ
Brand Sentiment asks: how does AI talk about a brand? Product Sentiment asks: which attributes are treated as purchase-relevant, and which brand is recommended for them?
Yes. Product Sentiment reuses answers from a completed GEO analysis — no extra crawl. You start by picking a GEO report.
Brand Sentiment uses the analysis models enabled in J.O.E., including ChatGPT and Google AI Overviews and AI Mode. The exact set is managed in the analysis settings.
Yes. As with GEO, you can turn an analysis into monitoring and follow how statements change over time.
Brand Sentiment: polarity overview, dimensions, critique, individual statements and source domains. Product Sentiment: attributes, brand profiles and evidence from GEO answers.
Teams that already measure AI visibility and next want to know whether a mention helps or hurts — brand, product marketing and agencies.
Use Sentiment on the Pro plan
Brand and Product Sentiment are part of the suite. Start Pro and analyze how AI talks about you.
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